Branding and Website Development for Doug McNish
Toronto’s award winning, executive vegan chef, Doug McNish wanted a new, fresh brand and identity. Gone are the ‘farmers market, organic family chef’ days and unto a brand that is vegan first and foremost, but also high-end and rock star like. He wanted to come across as an ethical vegan (which Doug is) but not preachy and not bloody fur coat/activist sign holding type. He also want people to know that he makes a mean kale salad, but he has no problem wrapping that kale salad up in a taco and deep frying it.